Not necessarily all these items:
Cover letter
Vision, mission, core values
Brand identity and purpose
Facts about the company
History
Demographics
Target audience
Biographies
Products and services
Sales sheets and sales literature
Technical drawings, schematics, etc..
Story ideas
Current News
Press releases
Audio clips
Video clips
Samples
Brochures
Postcards
Clippings
Campaigns
Signage
Website Screen Shot
Business cards
Always make sure:
Tutorials are uploaded on Blackboard for your review. Please use the post options to ask specific questions.
This course was inspired by Dr. Boyd's passion to re-brand and reposition JHJ School of Business. He was at an event and learned that our students simply had not been exposed to the skills they need to give them the most opportunity in today's competitive workplace. He rallied the team and with Dr. Claiborne's leadership, he began reshaping BADM230.
The BADM230 class was originally much like it is now, but would evolve to incorporate the latest technology, new applications, and challenging project time lines to give the course a "boot camp" flavor. Although challenging, the true beneficiary's of this course are the students.
I assure you that in the workplace, the skills learned in the course are not only needed, their demanded to be competitive. Make the most of this experience and enjoy the experience.
