Monday, February 25, 2008

Media Kit Components


Not necessarily all these items:

Cover letter
Vision, mission, core values
Brand identity and purpose
Facts about the company
History
Demographics
Target audience
Biographies
Products and services
Sales sheets and sales literature
Technical drawings, schematics, etc..
Story ideas
Current News
Press releases
Audio clips
Video clips

Samples
Brochures
Postcards
Clippings
Campaigns
Signage
Website Screen Shot
Business cards

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